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The global economy is
changing and if they are to keep
up, businesses have to
re-identify their brands and
step up their games. Telesales
allows them to accomplish this
through actively contacting high
volumes of customers to
providing and sell their goods
and services. Telesales
businesses often only have one
shot to convince the customer.
This means that they must be
skillful at understanding their
customers and giving them what
they desire, if not the customer
will quickly hang up on them.
The below 6 strategies should
help the average telesales
company to improve their chances
for of persuading their
prospects and getting those
Take On People That Are Professionally Trained
Ensure that your telesales representatives are fully qualified and can efficiently handle day to day correspondence. A Lot of telesales outsourcing businesses provide their telesales representatives with pre-made scripts for using when calling prospects. This can be both good and bad. Little else is more agitating to a customer than to receive a call from a business representative that is simply reading a script and isn't interacting with them. Ensure that your telesales staff is has expertise on the product, engages with the customer and addresses all of a customer's questions and objections. If you choose to hire staff through outsourcing UK or USA companies (or any other company or agency), be sure to check the credibility of the company to ensure they really will provide you with quality staff.
Commit to Quality
Ensure that your prospects are continually aware of your commitment to quality. Don't opt for items like cheap automated responders or poorly trained employees. If you promote poor and unacceptable products on the front end, your customers will perceive your company as being inferior too.
Thus this perception will destroy any good telesales campaign.
Know The Right Times To Call
Telesales is indeed an unnecessary evil for any business that wants to acquire direct information from their customers. However, you are more likely to acquire more information if you do it at times that are convenient to your customers. When the telesales representative first makes the call, they should first find out from the customer if now is a good time to talk or if they should call again at a better time. This communicates to the customer that you are sensitive to their needs.
Maintain An Up To Date Database
So as to call prospects and build their businesses, all telesales businesses must keep their databases up to date. Without accurate customer information, you can't have a telesales company. Ensure that each calls allows for the telesales representative to either gain new customer details or update present records.
Keep To The Rules
Telesales already has a negative reputation to many people; don't make it even worst failing to follow all rules that are associated to the industry. The No Call List is very important to adhere to. Every telesales representative should be kept up to date of the latest new and changing regulations. In addition, they should constantly be given training on how to be professional and courteous.
Put Your Customers First
Do whatever it takes to ensure your customers total satisfaction. A telesales representative has to relay the businesses message and promote products, but it must be done in a way in which the customer is completely happy and satisfied. Answer their questions before he buys products and also be willing to give support after they receive the product. The bottom line is that the customer has to be happy.
In conclusion, telesales is selling goods and services over the phone. Regardless of what type of customer is contacted, it is the caller's job to take up the role of company representative and relay the intended message to the customer in a manner that is professional, persuasive and courteous. More information like this can be found at outsourcing UK.
Source: Mark Mansell link