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A measures that societies
evolve, also develops marketing,
telesales is a form of marketing
a product (tangible or
intangible) by telephone. The
applications of Telesales are
many and are only limited by our
creative capacity. Today in the
United States one thing is
certain, if you do not have a
system of Telesales is as
abandoned as sellers if they do
not make personal visits to
their clients. In Europe, the
Telesales met its first phase in
the years 78-85, the character
of this stage of development is
the need to give credibility to
the system among the managers of
Entrepreneurs do not believe in the effectiveness of the phone as a tool of their strategies of marketing, the first company that used telesales in Europe were IBM, KODAK, RANK, XEROX, AMEX, 33M. After the success of the first tests, the telesales rep was developed in Europe beginning with Britain after France, Germany, and the Benelux countries and, at present, implementation is popular in Italy and Spain.
Telesales is the sole means in the field of marketing, which establishes a dialogue between the sender and the receiver, any person can talk on the phone, but communicate by telephone requires a large dose of creativity. A telephone conversation has to be a dialogue, not a monologue Radiated, we went to people with names and surnames that they are willing to listen and be recognized, hence the importance of a good argument by telephone.
Unlike other media in the field of Direct Marketing, a telesales campaign can change the communication depending on the response we get.
At each stage of the campaign, comparing the results obtained with the objectives previously set, you can control the development, analysis of the benefits, identify errors and modify the planning for subsequent phases.
Telesales action can be implemented in a matter of hours, and the pace of the campaign is ticking in terms of response and the needs of the client.
Source: Mike Tailor link