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Telesales is a highly
effective means of contacting
new clients and if done well it
can massively build a business.
It has been the mainstay of many
business as a means of getting
their message out there as it is
highly targeted and very easy to
test and modify quickly.
With this age of Internet marketing the primary focus for many businesses looking for cost effective marketing, the focus has switched from the telephone to the internet, which means the amount of telesales that is being done is much less than in the past. This has several advantages for you as a business owner wanting to use telesales to build your business.
Fewer telesales calls to your prospective customers than in the past
Less resistance to taking the calls
A more personal contact than many of your competitors.
But outsourcing is not always as easy to use as it may seem.
There are a number of issues that many business owners find when considering telesales that can mean that they decide to choose alternative marketing methods instead.
Cost. For many the cost of setting up a telesales team, (whether in-house employees, in-house-outsourced or completely outsourced) most require a large degree of upfront cost before finding out if the results are worth it. In today's financial climate that is something most companies want to completely avoid.
Training the right people. There is a period of training required for new telesales agents that means that for many the costs cannot be recouped for some time after the initial investment.
Ongoing management. A process of running a telesales call centre, whether 1 person or 100 people requires daily monitoring and management. This alone can put off many business owners.
The solution for many is to choose alternative methods of marketing, but that does not have to be the case. With outsourced telesales with payments based on results, these negatives can be all but eliminated and the benefits assessed without any major cost.
Source: Chris Ball link