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have a mixed reputation, but in
the B2B world, outbound
telesales services pay off day
after day. Telesales is a
practice where a business
initiates a phone call in order
to propose a commercial
Telesales has grown very rapidly over the past fifteen years, as it grows, many important new trends emerge that can shape and influence it more quickly in the future. Telesales is a discipline that is fast gaining ground and is being seen as a powerful tool to leverage business. It uses the telephone in direct sales with leads that connect you to people who have expressed interest in a product similar to yours, bought a similar product in the past or simply fit a profile of your typical customer for instance a new homeowner in town, just had a baby, or likely to buy a car.
Telesales is highly unpopular among American citizens; a public opinion on telesales routinely shows that the vast majority of the American people object to unsolicited sales calls. Telesales Guidelines In an effort to address a growing number of telephone marketing calls, Congress enacted in 1991 the Telephone Consumer Protection Act TCPA. There are reasons people consider telesellers to be the scum of the earth.
Telesales consistently outperforms all other forms of marketing and is the most powerful, cost-effective marketing vehicle available today. Telesales firms can do a great deal of the footwork for your business, so your own employees can closely focus on closing deals and contributing to other important areas of your business.
Most telesales service plans begin with lead generation. Most telesales services fail at this task. Many telesales services staff their call centers with poorly trained telesellers who lack professional sales skills and the knowledge of how to connect with members of your target audience. Retailers like the Sports Authority, banks, and telesellers are trying to invalidate all state telesales laws, which would lead to a massive increase of unwanted sales calls.
Source: Richard Heap