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Telesales is one of the most
powerful tools in the hands of
business marketers. Selecting
the most effective approach in
taking telesales from planning
to implementation is critical to
its success. Telesales spreads
awareness of a brand and jump
starts the growth of startup
businesses in particular. It
also helps garner sales and
conduct market surveys that help
businesses improve customers'
Businesses can get the most out of telesales by cutting out associated burdens that take away from its effectiveness. To do that, management should weigh the pros and cons of building an in-house telesales division versus hiring a third party service provider. Very often, outsourcing telesales saves more time and money than the effort of building expertise within the company.
In-house or outsourced telesales - what works?
Every company that is looking to add a new capability to its business is faced with the choice of developing skills in-house or hiring out. For telesales, the answer can be gleaned from this question - Do you need telesales services for areas that give your business a unique competitive advantage or for those outside your core competencies? If the answer is "unique competitive advantage", you should build in-house expertise. Else, outsource.
Starting a telesales service is no small matter. It involves investment of time and money, acquiring and training staff, installing equipment, and keeping current with telesales laws and news. Instead of spending time on areas that are not part of your business goals you can use a ready-made solution from telesales companies. They can deliver results as well as in-house services and promise early ROI.
Telesales services - outsourcing accelerates growth
Telesales services can speed up the growth of businesses and the adoption of products by:
Introducing products immediately: The time-to-market is a critical aspect in taking advantage of emerging market opportunities. Be it a new business or product, telesales services get the message to the market without losing any time in hiring and training staff. Reducing delays means more sales and customers for the business.
Scaling up or down as per demand: Many businesses see a rise and fall in sales and product demands. Instead of expanding and contracting in-house telesales staff to meet this change, you can use telesales services. As the services cater to more than one client, surplus staff is assigned to other projects till needed.
Allowing management to focus on core issues: Product launches are accompanied by a number of issues that need management's immediate attention. With outsourced services taking care of the telesales side, management can focus on resolving these issues without distractions.
Providing expertise and hardware support: Telesales services are professional organizations. They employ skilled personnel and use latest technology and equipment to deliver results for your business. Tapping into their resources is more economical than taking on the costs of purchasing equipment and training personnel on processes and telesales skills.
Maximizing ROI: With telesales services, businesses can keep a cap on fixed costs and maximize return on investment.
Limiting legal liability: The telesales industry is regulated by state and federal laws that are frequently updated and vary across states. Telesales services keep staff abreast with relevant legalities and protect your business from potential litigation. For an in-house service, this is an arduous task that not only takes away from an employee's productive time but is also unrelated to the core competencies of the business.
Outsourcing or in-house development is a dicey choice that confronts business people many times for many reasons - cost cutting, business growth, expansion, etc. In the case of telesales, outsourcing clearly has the winning votes.
Source: Daljeet Sidhu