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So you have heard of telesales? Of course you have, a lot of people hate it but then again a lot of people rely on it. Telesales is a brilliant way of boosting your company s profits if executed successfully. Though executing a telesales strategy incorrectly can harm your business by losing existing or potential customers respect and custom.
So first things first if you are going to be successful in the world of telesales you will need to make sure that you have a foolproof strategy that covers everything you are going to go through.
The first step in telesales is researching your market and finding effective lead generation techniques, you will want to get the most up to date contact lists and databases so that you know the numbers you are calling are indeed valid. Many telesales agencies can help you out with lead generation and is probably the most effective way of going about getting your lists. One thing to try and steer clear of is buying lists from companies or agencies as these are more than likely going to bring you not many leads at all if any.
Once you built a database of contacts to call you will need to be constantly updating it to make sure that your numbers are valid and also to check that the numbers have not been placed on the "Do not call lists". Calling numbers on these do not call lists can prove very damaging to your company as legal action against you is a possibility.
Once you have created and populated your databases and lists you will need to work out a kind of script which will be read by employees or you to the potential clients. Now when making your script you are going to want to make it very interesting and make sure that you will be able to grab a prospects attention. The first 30 seconds are the most crucial in a telesales phone call and can make or break your telesales plans. You will want to try and make your product or service stand out from the rest of the competition which may have called them before you. You need to make sure you and your staff are friendly on the phone. Now the next part and a very vital one at that is that you will need to make sure everyone making these phone calls is trained fully in the product or service that you are selling. You need to make sure that everyone is prepared and ready to answer any questions that the prospect may have. Think about it if you are explaining your product or service over the phone to a prospect and they decide "hang on a minute I have a few questions" you need to make sure that you and your staff can answer them quickly and confidently otherwise you do risk losing your prospects interest and trust in you.
Remember in telesales it may not happen within a few phone calls but if you keep trying your list or databases you are more than likely to come up trumps very often, especially if your salespeople are confident and well educated on the product or service. It may take return calls and relationship building with many prospects before you manage to secure a sale, but this is why you keep at it and keep tweaking your scripts trying to add some variety on your mission to find the perfect script.
Good luck and remember it takes work but if executed properly, telesales can have an amazing boost on your revenue and your company image.
Source: James Baxer link