Telesales is one of the most effective ways that a business can generate business leads. Lead generation telesales can be inbound or outbound. It is a lead generation technique with systems that use prerecorded messages and can dial random numbers or numbers from your list. It is only one of the few methods that can adapt to changing situations. The telesales representative can answer customers' queries and can provide additional information to the customers. Unlike with direct mail or advertisements, telesales is likely to be entertained by prospective buyers.
When the person answers the phone, a good telesales representative can generate a lead.

Customer calling the company to know about their products and services is an inbound lead generation telesales. The potential buyers have shown interest to you because they first made the call. Often, these customers call to find out what is unique with your product or service. They call to ask if what they can get from you and how you can help them through your product and service. By providing all the information that the customers ask for, you can generate a lead.

Outbound telesales on the other hand, is a technique wherein the lead generator makes unsolicited calls to potential customers. It takes one's good communication skills to handle the conversation on the phone without being rejected. People often dislike being cold called, so it is the telesales representative's task to make them interested and positive.

Lead generation telesales is effective, cost-efficient and flexible way to generate good business leads. With just a right mix of good communication skills and ability to handle rejections, telesales can be very successful in generating great business leads.

Source: Novem Harder link