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Have you ever considered
using the phone to generate new
There are companies that specialize in generating business for clients via the telephone and do this successfully every day. They are referred to as telesales or telesales companies and their business goal is to generate leads and appointments for your business.
There is a difference between telesales marketing and straight telesales companies as they are two quite different forms of marketing however do cross over.
Telesales Marketing is simply marketing over the telephone (hence the term 'tele' sales 'marketing' - this would involve a list being supplied of contacts (say for example pervious customers that do know of your company/services) and each one would be called in succession to remind them of the service and try to 'drum' up new business. Many companies do make use of telesales either by using 1 person to call around their client base once a month to remind customers and keep the name in the frame; or by engaging a team of telesales representatives to do a focused campaign (either ongoing or a one off campaign). This could be used for appointment making or just for general lead generation or even in taking a survey (like a customer satisfaction survey).
Telesales is quite different as it involves actual selling of a product over the phone (generating and taking orders for products or services) hence the term 'tele' 'sales'. This typically would involve agents cold calling a list of new contacts and potential customers (as opposed to telesales where the contacts are already aware of the brand/company) to generate new business.
Both of these skill sets are valuable and can be very effective tools in the marketing arsenal - however there are clear distinctions between them and then need to be properly applied.
There are a wide number of telesales companies in the UK and many can help to generate new business quickly, so if you are interested in getting quotes on telesales then it may be good to compare a few telesales companies.
Source: David Blackburn link