Telesales service is the most
prevailing, comfortable,
vibrant, helpful marketing
communication mantra. They
conduct surveys via telephone
for all sizes and labels of the
companies. Many outsourcing
companies offer this service and
help companies to launch a new
product. This really helps in
targeting an area that needs
improvement.
Most of the BPO clients see it
as simple and easy way to do
marketing over the phone. While
conducting these marketing and
sales program, these BPO
companies follow a planned
approach and introduce constant
improvement in their marketing
and promotion programs. These
marketing services provided by
call centers are effective to
improve service levels and sales
both. The promote products,
spread brand awareness and at
reduced overall marketing costs.
It works effectively in many
cases to combine sales efforts
with telesales activities. These
services are one of the
effective alternate for direct
sales in companies that sell low
value products. BPO companies
offer their clients a very
professional sales experience. A
telesales service makes your
research faster and easier.
Indian call centre companies
have learned to follow an
effective telesales system. A
telephone contact is made with
not only an aim to increase
sales but also to promote
product and create awareness. A
research has taken place to
fathom the efficiency of this
marketing tool, only to reveal
that placing orders over phone
is a preferred way to filling
forms, for most of the
customers.
Telesales has grown to be
popular and effective as a
marketing tool. More and more
businesses and enterprises are
implying this method for its
sales effectiveness and
efficiency. Many large business
groups in US, UK and Canada
outsource their telesales
operations to outsourcing firms
in India. This type of
outsourcing arrangements helps
these master companies to
concentrate more on their core
business activities.
There are four types of
telesales services; like
outbound telesales, business to
consumer telesales, automated
telesales and business to
business telesales. This has
proved to be an effective tool
for improved customer response
rate and sales.
Mainly, telesales services can
be divided under two categories
inbound and outbound telesales
services. Any established BPO
firm offering telesales services
would conduct business to
business telesales, business to
consumer telesales and automated
marketing.
Some of the common telesales
services include voice
broadcasting, call answering
service, appointment setting,
sales generation, order
processing etc.
The outbound call center
services include phone calls to
prospects or regular customers
through an agent. This type of
telesales services are used for
lead generation, appointment
fixing, broadcast, cross selling
and sometimes up selling too.
A big advantage that telesales
services brings to its users
companies is that 24/7 and 365
days availability. This kind of
BPO service helps you to cater
the concerns of your customers,
understand their complaints and
satisfy their quest.
The easy flexibility of
telesales services is one of the
facilities that allow you to
adjust and make any experiment
with the on-going marketing
trend. It serves you with great
opportunity to communicate with
customers, relate to their
needs, earn their faith and
improve business prospects.
Telesales services is set to
achieve a $480 billion venture
by the end of the year 2009.
Source: Mukesh Maheshwari
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