- Phone Sales Seminars
- Custom Training
- Contact Us
Using telesales services
remains still one of the most
effective means and methods for
reaching out to new clients. The
ability of telesales companies
to use cold calling technique is
one of its strongest assets.
Your company is able to leverage
the expertise and ability of its
agents to contact new customers
to introduce them to your
product or service. There are
many guidelines that telesales
companies have to follow when
there are about embark on a
The most important rule to follow when conducting a telesales campaign is that you want to make sure that the client list is good and clean. That is to say that it is accurate and up to date. You do not want agents wasting time and resources contacting clients that have no interest in the product or service you have to offer.
Also, you must set tangible goals and targets. That is the only manner that you will receive results. The agents must be aware of what the end goals of the telesales campaigns are. Is the goal to increase sales, generate leads or increase knowledge about your brand or service? In order to run a successful campaign, the telesales services must define what the goals are, set benchmarks and continuously evaluate the outcome.
Having a script is also a very important feature of a telesales campaign. While you do need to have a script in order to set the parameters and the direction of the sales pitch, you want to also ensure that the agents are not reading the script in a stilted and unnatural manner. They key is have the agents rehearse the script so they can fully understand all the elements of the sales pitch. In this manner, when the telesales agent initiates contact with the client, they can engage the clients' interest. By being fully prepared they can deviate from the script. It allows them to sound natural and unforced.
When choosing which telesales services firm you want to run your campaign make sure that they are reliable. If one of their agents says that he/she will call back your clients at a specific time, ensure that they do in fact follow through with their promise. Nothing will destroy the credibility of the campaign more than empty promises. It will call into question the legitimacy of the telesales firm and denigrate the reputation of your company.
One of the most important things that telesales services must do when calling clients is to have a positive outlook in both their outlook and in their speech. This is done in order to gain the confidence of the client. By talking to client in a soft and pleasing voice, they can focus on developing a relationship with the client and not scare them off by coming on too strong with a hard sell sales pitch. They should also ask the clients questions to assess their needs as well to get the client talking.
By engaging the customer, they will elicit positive responses to the questions posed which will result in the final answer to the question that all telesales services like to hear a "yes" to the sale.
Source: Jake Freeman link