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Rapid advances in information
technology have created an
impersonal, cold, selling
approach. A good telesales
service is able to reach a
highly targeted demographic and
offer a personalized customer
experience; aspects sorely
lacking in today's marketing
environment. With the endless
torrent of marketing 'solutions'
available, it's important to
assess the importance of a good
There are various functions of telesales. This includes lead generation, sales, and inbound and outbound marketing. A good telesales service should be able to present your message to the ideal target audience. When choosing a telesales service, there are several factors that need to be scrutinized. These include cost, experience and reach. You may also want to examine the quality and quantity of the company's marquee clients; if it has any. When selecting a telesales service, one commonly overlooked resource is the quality of its calls; namely the relevancy of the service's call list to your needs.
The success of a telesales campaign largely depends on the consumers you choose to target. Advertisers and marketers need to realize the need for precise, targeted marketing. 'Carpet bombing' can be extremely expensive and may not necessarily increase sales. This is because 'carpet bombing' may target a lot of consumers who have no interest in your product of service. It may seem attractive to advertise on large media vehicles with a wide and long reach. And while the cost per thousand seems low, the return on investment can be equally poor.
The use of mass communication in advertising is especially useful for creating brand awareness and brand recall. However, direct selling is often a better alternative if you wish to achieve a tangible increase in sales. A good telesales service should be like a heat-seeking missile; navigating obstacles to reach its intended target. Understanding the consumer's mindset is extremely important when promoting your product of service.
Leveraging upon this information brings you closer to increasing your sales.
After you manage to ascertain a rough outline of your primary target audience's demographic, you can begin direct selling via telesales. A good telesales service should use a list of consumers that fits your demographic as closely as possible.
A key aspect in good telesales is the ability to persuasively hard sell your product or service to the people most likely to use them. You may want to consider avoiding telesales services that blindly 'carpet bombs' consumers at your expense.
Telesales is still a relevant marketing tool in today's continuously evolving marketing landscape. Despite the preconceived notions consumers have towards telesales, telesales still remains an effect way in generating sales and leads. This is especially so for renovation and construction, insurance, financial services and other highly demographic-dependent industries.
So the next time you search for a telesales service, remember to arm yourself with a highly specialized marketing strategy. Understanding your primary target audience, as well as their demographics, is an important first step in formulating a promotional message for your telesales service.
Source: Chris Burns link