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For sure one of the feared marketing concepts is the
one from a telesales service.
Telesales can easily be pictured
as a sales representative
sitting for a 5-8 hour regimen
on a daily basis calling the
company owners marketing list of
subscribers and exploiting its
potential profits to its maximum
In a social spectrum, telesales is considered a complete annoyance too many consumers. The realistic fact of having someone interrupt you when you are cooking or eating a meal with your family doesn't ring a nice bell from a customer standpoint. However, from an entrepreneurial point of view, it is one of the important steps once a successful business man has achieved certain levels in his company.
In the 1950's some people believe that Dial America Marketing, Inc. became the pioneer leader in inbound and outbound direct sales and services through telephone business offerings with prospects. The company later on was sold by Time, Inc magazine and in 1976 the company became the largest leader in sales and services through marketing by phone.
It is then assumed by those in the know how that the word telesales was first established, thanks to the modification and effect prior companies of decades ago brought into history. Telesales is still promoted heavily in the United States, Caribbean, and many international countries, and while annoying to many people - it is statistically one of the most effective mechanisms to market and profit.
It is important to note that people selected for such duties today in the 21st century must be adequately trained to perform such duties. People who don't carry above average skills in the sales business are unlikely to achieve great success in telesales. A teleseller not only sells your brand and product, it gives a meaning to your image as a business owner and person. It is very important to only have staff that is entirely competent and trained to perform such selling duties in today's marketing economy.
Without the correct telesales agent your business and your finances could take a drastic plunge. Most importantly, being the business owner shouldn't allow you time to induce telesales practices. If you are thinking about telesales for your company, having your own staff to perform such duties is not only recommended, it is empirical for times' sake.
A business owner and entrepreneur should worry about getting a fresh marketing list of prospects to call and the adequate company to actually purchase the leads. There are usually enough people locally and that can even be outsourced online to perform such telesales tasks. One point to consider, if you are not able to find a telesales service that satisfies your company's needs, consider investing in a system that teaches you a step by step process on how to build your own profitable list of prospects.
In the meantime, as an entrepreneur, be sure to have a fresh marketing list of prospects to call. Be sure to have the adequate training if you are going to take the step of trying telesales to acquire your list of subscribers. But most importantly when it comes to acquiring leads to telesales success, make sure you download the correct list of leads and that the company you have in mind actually delivers on your needs.
Source: Amy Anderson link