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The vast majority of salespeople do not enjoy cold-calling. Yet, at the same time, it is an activity that most need to do on a regular basis. The biggest reason sales professionals are not more successful in this necessary endeavor is the defense that they have other things to do. However, nothing will overcome this excuse faster than being held accountable for making a set number of cold calls each day, each week, or each month.
As much as people would like to believe there is a secret formula for being successful at cold-calling, the only valid one is being disciplined enough to do it. When people avoid cold-calling, they are generally telling themselves that either they don’t know enough about what they’re selling or they don’t believe the outcome will be successful. For this simple reason, it is necessary to be confident in yourself and what you are selling.
The following may be beneficial as you begin to practice this critical discipline.
By practicing and persevering, both your telephone sales training skills and confidence will improve. Furthermore, making yourself accountable will help you turn your excuses into successful sales.
Source: by Mark Hunter Link
Related: Telephone Sales Training