The Scourge of The American Evening In our current climate, the disadvantages of telesales calls far outweigh any perceived advantages. Regardless of their geographical location, consumers have continuously and resoundingly shown through thought, word and deed that telesales is the most invasive and unwelcome form of marketing. Telesales calls interrupt peoples' lives. Consumer's phones ring during dinner, and can confuse the elderly and youthful household members. Generally, attempts are made to market services that people are uninterested in.

Telesales calls can cause polite Americans angst when they are faced with the choice of listening to a marketing script or interrupting and getting back to playing games with their children that they only too rarely see. These calls put consumers in foul moods and do not produce the intended result of increased sales. Telesales calls can cause problems when a household has become so overwhelmed by telesales that members begin to screen all of their calls, missing important or emergency calls. Calls from unfamiliar numbers or area codes are not answered, and thus valuable time is wasted playing the proverbial game of "phone tag."

Telesales representatives underestimate the intelligence of the American consumer, who is adept at researching and finding goods, products and services on his or her own. Consumers are also offended by robotic messages, which often exhort the person answering the phone to call a number. The offense lies in the fact that it appears that the companies value their potential customers' time so little that they do not have an actual person on the other end of the telephone and cannot be bothered to attempt to make a sale at that moment-the customer needs to do the legwork.

Consumers also generally do not seem interested in buying products over the phone from a disembodied, robotic voice. Finally, American consumers certainly do not appreciate telesales calls coming through their cell phones, which waste minutes for which the consumer pays. These types of calls are an outmoded relic of marketing attempts. Americans are sophisticated and savvy customers who do not enjoy having their free time interrupted to listen to sales pitches.

Source: Eric Herskowitz link