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That's right, B2B leads is
not a problem at all when we use
telesales. This is a tried and
tested solution to problems in
promoting various products and
services. In this cases like
these, telesales representatives
call businesses in order to
inform them of what they have to
offer. Usually, a sales attempt
is not done yet. All the
telesales representatives want
to do is to figure out whether
the prospects they've gotten in
tough to is the right one or
They can decide whether to go ahead and make the sales call or maybe wait some more as another attempt is made to make the listener more responsive.
It's usually on the second or third call when a sales pitch is sent to the prospects. By then, the prospects would either be more curious of what the caller has to say, or maybe irritated enough to say "that's enough, please don't call us again." Well, if the telesales representative is skilled enough, the latter scenario almost never happens. Which means it's a success for the telesales campaign. That's why it's very important to be careful in lead generation. One mistake and all the hard work would unravel. So, it would be better idea to leave the job to the professionals. That's what they do best.
This is how telesales works, and it goes even beyond that. Aside from lead generation, telesales also performs appointment setting. This happens when the prospect's interests are piqued. In doing so, they would naturally set a time and date in which they can meet with an official representative to talk business with them. That's already one step closer to a successful sale or closed deal. Done well, this kind of B2B lead would result to a better business position of the company.
Now, there's also a talk about the good things and bad things with outsourcing telesales services. Both sides have their points, but let's look at things this way: efficiency and effectiveness. Right now, it's no longer efficient to maintain an in-house telesales staff. The rising costs of utilities, salaries, benefits, and other overhead costs make such an activity a huge drain in the company's budget. And you're not even assured that the people you have are the right fit for the job. Outsourcing the job makes things simpler. One doesn't have to worry so much on bills. Just pay a fixed monthly rate, and there it goes, a campaign is all set. This makes outsourced telesales even more enticing.
In terms effectiveness, it's true that being able to personally monitor the activities of every member of a telesales team is nice, but it might not bring the best out of the campaign. Remember that a business owner is a business owner, he's good at some things and he's bad at others. Suffice it to say that it would be better if the job is given to another telesales team.
As long as the provider is reputable enough, which would mean that each call made on your behalf is being handled by only the best agents the company has. You can be assured that your company's health is being taken care of.
Of course, the choice of whether to use telesales as part of strategy, and whether to outsource or to train a team in-house, is all up to the business owner. He knows what his company is need of, so he'll have to make the right decision. But come to think of it, it wouldn't really be that bad. And besides, it's not that difficult to look for such companies. They may be just around the corner, all set to raise the businesses to the next level.
Source: Belinda Summers link