As a telesales manager, I am
pretty sure that you would want
to develop an effective
telesales team that can bring in
more sales and more revenue to
the company that you are
serving. You can help your team
do better by offering them with
effective telesales training to
improve their telesales skills
and confidence when selling over
the phone.
Here's how you can grow your
telesales training:
1. Improve communication skills.
You should include exercises on
your telesales training programs
that will enhance the
communication skills of your
sales telesales representatives.
I recommend that you do
impromptu activities like
monologues or even simulations
so these people will get used to
communicating with other people.
It would help if you give them
grammar lessons every so often
and if you can encourage them to
widen their vocabulary so they
can easily express their ideas.
2. Teach them about customer
profiling. This is something
that can save you some customer
handling time. Teach your
telesales representatives how
they can easily determine if the
person they are talking to is
most likely to make a sale or a
"loss case" -- meaning, somebody
who will not buy under any
circumstances. Create a criteria
that every prospect must meet
before your telesales
representative will go on with
their sales pitches. By not
wasting your time on people who
do not buy, you can definitely
improve your productivity and
conversion rate in no time.
3. Offer telesales trainings on
customer service and "patience".
You think this is pretty obvious
but there are so many phone
telesales representatives who
are losing it in the middle of a
phone conversation. They get
into heated arguments with their
prospects and they insist that
they are right. As a sales
manager, you need to make your
telesales representative
understand that it's always the
clients who have the last say.
Your sales reps must have a
truck load of patience and they
must know how to handle irate
customers otherwise, their
conversion rate will suffer.
4. Offer lessons on handling
objections. Most sales telesales
representatives particularly
those who are just starting out
are clueless as to how they can
handle objections and this leads
to lose sale. Empower these
people to confidently handle
objections without sounding
defensive or nervous. Remember,
the goal here is to equip these
people with knowledge so they
can easily communicate the real
value of the products and make
them enticing to the eyes of
your prospects.
By: Sean R Mize
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