- Phone Sales Seminars
- Custom Training
- Contact Us
In Direct Marketing Telesales
is a very important role in the
use of new information
technologies applied to business
development. This telesales
article hopes to make a brief
statement of its most important
Telesales is a direct marketing strategy that seeks through the use of communication (especially telephone), personal way to reach different users by offering products or services to address the challenges of increasingly competitive markets, trying to time-saving marketing costs and improve the effectiveness of the introduction of products for sale.
The use of communication technologies to have a direct, efficient and fast user creates competitive advantages in the world of business ", replacing or complementing the use of traditional forms of communication with the client and the advertising staff, use direct sales or the need to have branches or special outlets. Generating added value to our customers will feel satisfied with the increased speed in the delivery of services with the convenience of travel to avoid being served in branches, outlets or department stores.
Advantages in the use of telesales:
A team of telesales is cheaper and more controllable than a group of sellers to avoid transport costs and food promotion. Another important factor is the current trend of declining costs of communication especially through the telephone costs and improves competition in the information systems.
When you have a database of large users (including preferences), it has the opportunity to customize services for people with the opportunity to respond timely and reliable by increasing the productivity and efficiency of the organization.
It is understood that to be a successful telesales department will be required characteristics:
Technology: Adequate communications, reliability, and speed. Database accurate and functional, along with specialized software logically and functionally.
Team Work: Need a good telesales team "telesales representatives", with broad product knowledge, marketing skills and in the promotion.
Order: To personalize the service is properly needed to order requests, complaints or claims related to care and to be properly satisfied.
Speed key factor, often to consult by phone, we find boring songs, transfers to units that do not correspond to the needs or lack of staff, these inefficiencies away to customers and make them reluctant to use the phone to buy, view or find out the companies.
Promotion: Get to know the telesales service to users, seeking to demonstrate the ease, efficiency and user comfort.
Source: Mike Tailor link