In Direct Marketing Telesales
is a very important role in the
use of new information
technologies applied to business
development. This telesales
article hopes to make a brief
statement of its most important
features.
Telesales is a direct marketing
strategy that seeks through the
use of communication (especially
telephone), personal way to
reach different users by
offering products or services to
address the challenges of
increasingly competitive
markets, trying to time-saving
marketing costs and improve the
effectiveness of the
introduction of products for
sale.
The use of communication
technologies to have a direct,
efficient and fast user creates
competitive advantages in the
world of business ", replacing
or complementing the use of
traditional forms of
communication with the client
and the advertising staff, use
direct sales or the need to have
branches or special outlets.
Generating added value to our
customers will feel satisfied
with the increased speed in the
delivery of services with the
convenience of travel to avoid
being served in branches,
outlets or department stores.
Advantages in the use of
telesales:
A team of telesales is cheaper
and more controllable than a
group of sellers to avoid
transport costs and food
promotion. Another important
factor is the current trend of
declining costs of communication
especially through the telephone
costs and improves competition
in the information systems.
When you have a database of
large users (including
preferences), it has the
opportunity to customize
services for people with the
opportunity to respond timely
and reliable by increasing the
productivity and efficiency of
the organization.
It is understood that to be a
successful telesales department
will be required
characteristics:
Technology: Adequate
communications, reliability, and
speed. Database accurate and
functional, along with
specialized software logically
and functionally.
Team Work: Need a good telesales
team "telesales
representatives", with broad
product knowledge, marketing
skills and in the promotion.
Order: To personalize the
service is properly needed to
order requests, complaints or
claims related to care and to be
properly satisfied.
Speed key factor, often to
consult by phone, we find boring
songs, transfers to units that
do not correspond to the needs
or lack of staff, these
inefficiencies away to customers
and make them reluctant to use
the phone to buy, view or find
out the companies.
Promotion: Get to know the
telesales service to users,
seeking to demonstrate the ease,
efficiency and user comfort.
Source: Mike
Tailor
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