Are you a telesales
representative who gets
frustrated because you are not
achieving your goals? Telesales
is very challenging and involves
constant rejection. A word of
caution: Do not take rejection
personally.
Having good telesales skills is
essential to being a good
telesales representative.
When calling telesales prospects
you need to have a positive
attitude. If you are
enthusiastic and confident on
the telephone then it will come
across in your voice... On the
flip side, if you are boring and
negative then you have already
failed in attracting new
prospects. Excitement sells and
enthusiasms contagious. Turn
negative statements given by the
prospect into negative ones.
Before you actually pick up the
telephone to call the prospect,
how prepared are you?
Preparation is vital in
generating ore leads. If you
know exactly what you are going
to say when you call then your
conversation will flow more
smoothly and you will be more
effective. Organization is also
a vital part in the preparation
process. It will be very helpful
to have your leads organize so
you know who you will call next
and a time. Also having a
thorough knowledge of your
product or service will enable
you to answer any question the
prospect ct may have.
Another great telesales skill to
develop is mirroring and
matching the prospect. To do
this you can ask the prospect a
question and pay close attention
to the response. If the tone is
louder and the answer is short
phrases then speak louder and
keep your sentences short and
you will establish rapport. Of
note, is that people will often
do business with someone who
they perceive as being 'just
like them'. You can also
establish rapport by listening
and repeating the words your
telesales prospect uses
(positive ones) and also
adjusting your rhythm and rate
of speech to theirs.
Other telesales skills to
consider and develop include
asking qualifying questions,
listening actively and using
strategic pauses. Qualifying
questions are used to separate
those prospects that meet
specific criteria and will more
likely say yes to an offer. The
main advantage is time is not
waste n unqualified prospects.
Listening actively enables you
to identify many buying signals
and understand s the prospects'
needs and concerns.
Finally, whenever you ask a
question or make a comment that
is intended to get the prospect
to respond-pause. This is an
excellent use of strategic
pausing as it creates effects,
emphasis and allows the prospect
to think before making final
decision Without strategic
pauses you run the risk of
talking yourself out of the
sale.
Using these techniques and
consistently developing your
telesales skills will enable you
to reach your goals and be more
successful.
Source: H.
Whitelock
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