If you are trying to improve
your results by telesales you
have a great opportunity to make
a good impression and set
yourself apart from every other
telesales agents with this one
good tip.
Don't sound like a telesales
agent!
Here are (4) good tips you can
use to set yourself apart from
the masses of BAD telesales
agents.
1. Use a good script, but,
practice the script to sound
natural. Just like acting. A
good actor doesn't sound like
they are acting, do they? Strive
to make your calls sound like
you are talking to a friend
you've known for years. This is
not always easy to do, but if
you can sound natural, (with a
script); you will build instant
rapport over the phone to result
in more appointments, sales,
leads etc.
2. Overcome the common time
objection FIRST, and then
proceed with your call. Make
sure your prospect is in a frame
of mind to listen to you. This
means asking, "is this a good
time to call?" This question
alone, will tell the prospect
you value their time, and will
prepare the prospect for what
you have to say. If it is NOT a
good time, simply schedule a
time and get a commitment from
the prospect for a good time to
reach them, and put their name
in your follow-up file system.
3. Build rapport when you can.
Take cues from things you might
already know about the prospect
and ask questions that get the
prospect talking. You can
interject rapport building
questions into your script when
needed to move the call forward.
Questions about the person's
family, interests, local weather
etc all are great questions to
get your prospect involved in
the call. The longer you can
keep your prospects attention,
the better. As long as you move
the call toward your goal,
anything that you can do to
create a natural conversation
will bring out the real "hot
buttons" of your prospect.
4. Enthusiasm! A bad script can
be overcome with enthusiasm! Be
enthusiastic. This key element
can be heard and felt over the
phone. You have no doubt heard
bad telesales agents use
monotone downtrodden scripts in
their calls. If you can inject
enthusiasm, you will be far
ahead of other telesales agents.
Vary your pitch and tone, use
your hands when you talk on the
phone, and stand up while you
call, this will help you make
better, more enthusiastic calls.
These tips will help your
telesales effort no matter what
objectives you have. By
"sticking out of the crowd" of
telesales agents, you will gain
the edge you need to achieve
higher conversion rates, better
call back rates and less
rejection, making your calls
easier.
Source: Timm
O'Day
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