Telesales is one of the most
powerful tools in the hands of
business marketers. Selecting
the most effective approach in
taking telesales from planning
to implementation is critical to
its success. Telesales spreads
awareness of a brand and jump
starts the growth of startup
businesses in particular. It
also helps garner sales and
conduct market surveys that help
businesses improve customers'
experience.
Businesses can get the most out
of telesales by cutting out
associated burdens that take
away from its effectiveness. To
do that, management should weigh
the pros and cons of building an
in-house telesales division
versus hiring a third party
service provider. Very often,
outsourcing telesales saves more
time and money than the effort
of building expertise within the
company.
In-house or outsourced telesales
- what works?
Every company that is looking to
add a new capability to its
business is faced with the
choice of developing skills
in-house or hiring out. For
telesales, the answer can be
gleaned from this question - Do
you need telesales services for
areas that give your business a
unique competitive advantage or
for those outside your core
competencies? If the answer is
"unique competitive advantage",
you should build in-house
expertise. Else, outsource.
Starting a telesales service is
no small matter. It involves
investment of time and money,
acquiring and training staff,
installing equipment, and
keeping current with telesales
laws and news. Instead of
spending time on areas that are
not part of your business goals
you can use a ready-made
solution from telesales
companies. They can deliver
results as well as in-house
services and promise early ROI.
Telesales services - outsourcing
accelerates growth
Telesales services can speed up
the growth of businesses and the
adoption of products by:
Introducing products
immediately: The time-to-market
is a critical aspect in taking
advantage of emerging market
opportunities. Be it a new
business or product, telesales
services get the message to the
market without losing any time
in hiring and training staff.
Reducing delays means more sales
and customers for the business.
Scaling up or down as per
demand: Many businesses see a
rise and fall in sales and
product demands. Instead of
expanding and contracting
in-house telesales staff to meet
this change, you can use
telesales services. As the
services cater to more than one
client, surplus staff is
assigned to other projects till
needed.
Allowing management to focus on
core issues: Product launches
are accompanied by a number of
issues that need management's
immediate attention. With
outsourced services taking care
of the telesales side,
management can focus on
resolving these issues without
distractions.
Providing expertise and hardware
support: Telesales services are
professional organizations. They
employ skilled personnel and use
latest technology and equipment
to deliver results for your
business. Tapping into their
resources is more economical
than taking on the costs of
purchasing equipment and
training personnel on processes
and telesales skills.
Maximizing ROI: With telesales
services, businesses can keep a
cap on fixed costs and maximize
return on investment.
Limiting legal liability: The
telesales industry is regulated
by state and federal laws that
are frequently updated and vary
across states. Telesales
services keep staff abreast with
relevant legalities and protect
your business from potential
litigation. For an in-house
service, this is an arduous task
that not only takes away from an
employee's productive time but
is also unrelated to the core
competencies of the business.
Outsourcing or in-house
development is a dicey choice
that confronts business people
many times for many reasons -
cost cutting, business growth,
expansion, etc. In the case of
telesales, outsourcing clearly
has the winning votes.
Source: Daljeet
Sidhu