When your telesales
representative comes in the
first day, it's always good to
BE READY! There is nothing worse
than having a new rep show up
and then having to scramble for
a scripts or rebuttal sheets. We
give them a packet that includes
scripts, rebuttals, tips,
dispositions, 10 blank lead
sheets, a headset, clipboard,
and a yellow tablet for notes
and callbacks.
Once they have everything needed
to dial we sit them down and
spend about an hour giving them
a basic overview of why people
refinance. It is best to hire
someone outside the mortgage
industry so we will need to
explain the process of a
refinance, along with the basic
reasoning why a homeowner would
want or need to refinance. You
really need to show them the
"Savings and/or Benefits" of why
someone would refinance. Show
the telesales representative
that we are here to help these
homeowners get into better
financial situations. THEY MUST
BELIEVE THEY ARE HELPING PEOPLE
FOR THEM TO HAVE SUCCESS!
Once you have the telesales
representative grasping the
concept of why people need to
refinance we start reviewing the
introductory packet. We start
with scripts, rebuttals, and
then start showing them the
dialing system including the
dispositions required after
every call. Go over the lead
sheet with them so that they
know where all the pertinent
information is.
Show them where to start asking
the questions (start with
interest rate and payment) and
then walk them through the sheet
about 2-3 times.
Show them a few examples of a
completed lead sheet. Do not
discuss too much about DTI and
LTV. Keep it basic. Remember
this is their first day and all
we want them doing is thinking
about saving people money or
helping their current financial
situation.
After we have reviewed
everything with them we will
have them listen to some calls.
Most of us have all made calls
and if you advanced from Phase 2
then you have made plenty. Spend
about 2 hours dialing on the
system during a Prime Time slot.
Let them hear you take a lot of
calls this way they can see the
different rebuttals and
techniques used to generate a
lead.
Telesales representatives are
audible learners; they need to
hear the scripts being read to
learn properly. Once they hear
this a few times, most will feel
comfortable to hop right on the
dialer and try it out.
Teaching your new telesales
representative about the dialing
system sounds like a no brainier
but you would be surprised how
many people need more than a
basic overview of the system.
It's best to make sure they are
acquainted properly with your
system.
Once they are start dialing you
defiantly want to listen to them
pitch throughout the first day.
Ask them if they have any
questions or offer advice on the
phone calls they have taken.
Answer the questions to the best
of your knowledge and then get
them back on the dialer in a
motivational way. A good line to
use is that they sounded pretty
good and that they will get it
in no time. This will accomplish
two things. First, it makes them
feel good and second it builds
their confidence. The more
confident they sound they better
they will do. The better they do
the more confident they will
get. This is true with any
industry as well as is in the
wonderful world of telesales. In
fact, it is much more prevalent
to pump them up in this line of
work that any other due to the
amount of rejection they receive
over the phone. Repeat this
throughout the first few days of
training.
Another reason for listening to
the telesales representative the
first few days is that it will
help them answer questions for
the homeowner. Once they get on
a call with an interested
homeowner, you want to be 100%
available to walk them through
the lead. If the call sounds
promising stand behind your rep
and point to the questions on
the lead sheet to ask, in order.
This gets the rep comfortable
with where to go next on the
lead sheet. You can have the
telesales representative take
the app on the computer, however
if they start making mistakes
you will lose potential deals. I
really advise using the paper
lead method for your telesales
representatives. It's easy to
cross out and write over things
when they make mistakes and they
can always rewrite it later.
At the end of the first day give
them an overview of how it went.
Give them a few points you think
you want them to change about
their pitch which will help them
convert more calls into
applications. Make sure that you
motivate them with the money
they WILL make WHEN they get
better. You also want to
reiterate they did very well on
their first day and so on. Of
course this is all dependent on
the fact that you believe they
have the potential to work out.
If not, you start looking for a
replacement ASAP. Also have them
organize their documents they
accumulated throughout the day
so it doesn't get lost or mixed
up with any other paperwork.
This is a very important habit
to teach them early because over
time they will accumulate a lot
of call backs from people that
were interested but busy at that
particular moment. The very last
thing we do before we let them
go for the day is thank them for
coming in and tell them welcome
to team. They want to be
accepted the first day and this
only helps their confidence for
the second day.
It will take anywhere from 3 to
6 days for a rep to fully
understand the lead generation
concept. Expect 1-2 leads a day
for the first week. This number
should start to multiply in the
following weeks. It usually
takes your telesales
representative 2 to 6 weeks to
learn the entire process. It
will be nothing but success from
there.
Source: Raymond
Bartreau