It may be tiresome to
deal with people from far-off
places. But telesales resolves
this altogether. Telesales
simply refers to a process that
involves all marketing related
functions using telephones.
Telesales will connect you and
your customers all the time of
the day.
This is the most accessible way
for you to have your business
easier to manage. From the use
of telesales, you can
communicate with your clients
anywhere you go.
It is the use of telephone to
communicate with your clients
the goods and services that your
company is offering. You can
directly connect with your
prospective customers and
receive their orders and
inquiries from advertising and
promotions direct to your
phones.
Since you will be transacting
business with your clients using
phones, telephone therefore is
the most important tool needed
in telesales. It is where you
are going to solicit potential
customers and sell your
products.
How are you going to determine
whether you get a potential
customer?
It is important for you to know
your customer's past records
when dealing with them through
phone so that the chances that
you will see them in person in
order to assess their status as
customers will lessen.
Processes such as the detection
of their history of past
purchase, information requests,
credit limit entry and
competition forms are necessary
basis for you to know their
standing in your business
whether they will be a good and
credible clients or not.
It has been very common also for
telesellers that they often
solicit funds from the different
institutions particularly the
business organizations and
alumni associations. These
organizations offer them special
contributions that help in
improving the service to their
clients.
However, some of the
conservatives arrive at a
certain analysis that the
business of telesales is an
unprincipled and unethical
practice of business. Since it
is just an interaction from
telephone to telephone, the
system sometimes abuses the
privacy of an individual.
Due to the said fact, they find
it necessary to make a
legislative policy in order to
pacify the matter. A regulation
is set up as to protect and
uphold the rights of customers.
There arises the policy known as
the Telephone Consumer
Protection Act formulated in the
year 1991. This pertains to a
restriction to the Telesales
business in the United States.
As an alternative, the companies
just use a business code of
ethics for them to continue with
the business.
After that, the most recent move
done took place in the year
2004. Then, another restriction
policy paved way for
implementation by the telesales
companies. The new rule stated
the major and the minor rights
of the clients engaging in
telesales. This secures the fact
that in spite of the intention
of the company to gain more
clients, if the client does not
tolerate them, the telesales
companies can do nothing about
it.
The new policy ensures the full
protection and the privacy of
the customers. If found any
violation with the policy, there
is always a corresponding
penalty to the telesales
company.
There is nothing wrong to aim
for high profits when you have a
business but make sure also that
you are not affecting the lives
of other people already.
Source: Robert Thatcher