In a telesales call you
should find out what the
prospects needs are and you
should be asking them questions
that are relevant to what they
need and what you can provide.
There is no point going along
with questions that have to
relevance to the prospect.
If you spot that the prospect is
thinking about the sale do not
get over excited, a lot of
telesales reps get carried away
and tend to start listing all
the benefits to a prospect, this
gives them the idea that you
believe you have already sold
them the item, this tends to put
the prospect off, you should
simply ask more questions and
keep trying to get as much
information out of them as
possible.
Now when you are at this point
in your telesales call and you
will want to try and get
feedback from the prospect for
example ask them if they feel
that your product/service will
benefit them, this is where you
could be told no which is a good
thing I would say because if
they say no now it will avoid
any time wasting on both your
parts. Also another thing to try
is just before you start the
closing procedure avoid asking
them if there is anything else
that they would require as this
will usually be a no, instead of
this point out what they may
need as well and show them that
it may benefit them as well and
see if they go for it as well.
Now when you are making a
telesales call you are going to
need to know how to handle
objections from the prospect as
this is likely to occur at times
where the prospect is not
willing to come along with you,
when you do get objections you
are going to want to handle it
correctly. One way of doing this
is getting them to talk to you
about why they do not feel the
product/service will benefit
them. Once you know their
reasons behind not wanting it
you will be able to advance
again and ask questions that may
show them that it will help. You
should never be really pushy
though as many people do not
like this and will end the call
because of you being to full on.
Next if you have got the
prospect to the point of you
telling them the price of your
product you are nearly there
with a successful telesales
call, but remember that it isn't
over yet. The way you go about
telling them the price is vital,
if you sound unsure and shaky
when saying the price that will
even put them off so you need to
know the price you are offering
is good and be very solid when
announcing it to the prospect.
If you are confident in the
telesales call and have got them
this far you need to be
confident when saying the price
or you can just as easily lose
them because of it.
When closing your telesales call
you need to know that you have
the commitment from the prospect
because if you are going to
contact them at a certain time
you want to know that they are
going to be there and carry
through therefore not wasting
your time. Ask them for a
decision if you need to because
there is no point taking follow
up calls so close from this
telesales call when they are not
going to say yes, so it is
better to get a answer at this
stage.
When you come to the end of the
telesales call you should always
go over with the prospect what
has been made from the phone
call, for example confirm what
is going to happen next for
example you sending them a
leaflet with information, let
them know what they are looking
for and how they should proceed
with it. Make sure that
everything is clear so both
parties know what they need to
do.
That's all for now I hope this
helps you in your telesales
strategy, always remember to be
confident and alert, stay happy
and act professionally otherwise
you can easily lose potential
customers.
Source: Tony Savour
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