Why should you use telesales?
Telesales is cost effective
compared to face to face sales
Telesales is direct - typically
no appointment is required or
it s a quick and easy way to
make a sales meeting
It's personal - your personality
can shine through
It's less official than writing
Everybody picks up the phone!
There are, however, some
challenges of telesales
Shoddy technique - not preparing
for your call and having a clear
purpose
Excess of confidence - seeming
'forceful, coming across as
overtly selling and not showing
any interest in the other person
Dangerous habits - developed
from personal telephone
Your attitude will have a huge
impact on your success rate.
Have you ever noticed how 2
people can work for an identical
company, or even the same
company, selling the same
products to the same market
place; one is an excellent
success, the other barely
scrapes by.
Why?
It's usually down to how much
they relish the job!
Do we like to deal with
miseries...? NO! Neither do our
potential customers.
We all have days that we would
sooner forget, but we still need
to provide a cheerful appearance
to our customers, and more
importantly to ourselves.
Here's a few telesales tips:
Become client focused
Go the extra mile - surprise
your customers - deal with them
as you would like to be treated
- do more than they are
expecting - address them by name
- keep records concerning your
clients - keep guarantees - or
keep them up to date
'Own the problem' - take
responsibility for dealing with
complaints - follow up until
resolved - don't pass the buck
Be passionate Definition:
Selling is contagious enthusiasm
Nobody wants to deal with a
'misery' on the telephone -
remember that the phone dilutes
and diffuses, therefore you
often have to work hard to avoid
sounding 'down in the dumps'.
There is only one issue that is
more infectious than enthusiasm,
and that is the lack of it!
Smile - it's the shortest
distance between two people -
you bring in what you plant;
when you are cheerful it makes
the other person respond more
positively
Don't be put off by telesales
because it can be one of the
greatest sales prospecting
methods available to you.
Embrace professional telesales
with a positive attitude and
your success in telesales will
be guaranteed.
Source:
Peter O Donoghue
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