Using telesales services
remains still one of the most
effective means and methods for
reaching out to new clients. The
ability of telesales companies
to use cold calling technique is
one of its strongest assets.
Your company is able to leverage
the expertise and ability of its
agents to contact new customers
to introduce them to your
product or service. There are
many guidelines that telesales
companies have to follow when
there are about embark on a
campaign.
The most important rule to
follow when conducting a
telesales campaign is that you
want to make sure that the
client list is good and clean.
That is to say that it is
accurate and up to date. You do
not want agents wasting time and
resources contacting clients
that have no interest in the
product or service you have to
offer.
Also, you must set tangible
goals and targets. That is the
only manner that you will
receive results. The agents must
be aware of what the end goals
of the telesales campaigns are.
Is the goal to increase sales,
generate leads or increase
knowledge about your brand or
service? In order to run a
successful campaign, the
telesales services must define
what the goals are, set
benchmarks and continuously
evaluate the outcome.
Having a script is also a very
important feature of a telesales
campaign. While you do need to
have a script in order to set
the parameters and the direction
of the sales pitch, you want to
also ensure that the agents are
not reading the script in a
stilted and unnatural manner.
They key is have the agents
rehearse the script so they can
fully understand all the
elements of the sales pitch. In
this manner, when the telesales
agent initiates contact with the
client, they can engage the
clients' interest. By being
fully prepared they can deviate
from the script. It allows them
to sound natural and unforced.
When choosing which telesales
services firm you want to run
your campaign make sure that
they are reliable. If one of
their agents says that he/she
will call back your clients at a
specific time, ensure that they
do in fact follow through with
their promise. Nothing will
destroy the credibility of the
campaign more than empty
promises. It will call into
question the legitimacy of the
telesales firm and denigrate the
reputation of your company.
One of the most important things
that telesales services must do
when calling clients is to have
a positive outlook in both their
outlook and in their speech.
This is done in order to gain
the confidence of the client. By
talking to client in a soft and
pleasing voice, they can focus
on developing a relationship
with the client and not scare
them off by coming on too strong
with a hard sell sales pitch.
They should also ask the clients
questions to assess their needs
as well to get the client
talking.
By engaging the customer, they
will elicit positive responses
to the questions posed which
will result in the final answer
to the question that all
telesales services like to hear
a "yes" to the sale.
Source: Jake Freeman
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