Your sales are down and your
blood pressure is up. You check
your voicemail for some
referrals or "easy money" you
like to call it. Zilch. Nothing.
You check your calendar in
Outlook for appointments and you
have nothing scheduled for the
rest of the week. Sad part is
its only Tuesday. What are you
going to do?
Before you cancel your club
membership and you tell the kids
that vacationing over Labor Day
weekend is overrated and moving
back to the smaller house is
"more cozy" do this. Turn
yourself into a "Telesales
Killing Machine." This is the
frame of mind for calling up
prospects that you would never
consider when times are good and
the economy is booming.
The following telesales action
steps will get you ready to get
out of the slump. Good times and
bad habits have made you a
prisoner of your own success.
Now is the time for a breakout
month but before this
happens.... Jail Break!
Refuse to be taken alive
To get in the right frame of
mind for telesales you have to
view yourself as a fugitive. You
have been wrongly accused, on
the run and you want your life
back. Financial pressures are
mounting and the only refuge you
have is to get people that don't
know you to believe in you,
trust you and most importantly
buy into you.
The more telesales prospects you
talk to the more you keep your
"would be captures" at bay. It's
either them or you! Before they
get to you they will have to pry
the phone out of your cold, dead
hand!
Get desperate
We all know telesales is a
number game. Telesales is also
an activity based game which
requires urgency. Now is the
time to acquire a "Manageable
Obsessive Compulsion Disorder."
Besides family time, you should
be thinking about telesales.
Whether you're in a meeting or
in traffic you should be wishing
that you were doing telesales.
You should be thinking about
telesales now as your reading
this telesales article. Brushing
your teeth, in the shower, you
get the idea.
Go long and strong and don't go
home
Placing business calls is a
tedious, monotonous process.
Unfortunately telesales, if done
correctly, is also very time
consuming. Once you get this
emotionally reconciled with
yourself (this will take some
time) you need to have a family
sit down.
Golfing, fishing and hunting
trips need to go by the wayside
before you cut into family time.
It's the personal
extra-curricular items that tend
to be the culprit anyways. Why
else are your sales suffering?
Now that you have squeezed extra
hours out of your schedule for
prospecting it has to get put to
good use. If you can make 50
calls an hour and you're working
and additional 20 hours a week
you should expect an extra
thousand calls a week.
If you are working longer your
amount of work has to be in
proportion to that. It will take
a week or two to get used to the
extra work load. Get your hours
of calling in when the office is
at low activity. Generally early
mornings and late evenings work
best but it depends on your
sales territory.
When you're laying in bed
thinking about hitting snooze
imagine the search teams with
dogs out sniffing for your
scent. Helicopters with
spotlights are searching for you
in the marshes. Now get out of
the bed! At night when you don't
feel like making an extra 30
calls just tell yourself the
place is surrounded and the
coast isn't clear until you do!
Get emotional and kill them with
kindness
Your mind is in the right place
and your time is set now comes
the killing. (For any sociopaths
lurking by killing we mean
telesales.) You will test your
emotional maturity at this stage
because you're more tired and
irritable; you're not having as
much fun, now it's time to take
it out on the customer.
You take it out on the customer
by killing them with kindness.
Every time you pick up the phone
you smile. Every time you get
resistance by a prospect you say
"Thank you for your time." This
ability separates "the
Sales professional" from "the
Rookies".
To practice this skill wait
until you are so angry that you
are seething. Then pick up the
phone and call a prospect. Do
this at every opportunity. A
sales manager told me this and
then showed me after
disciplining an employee.
When you can talk calmly and
project a professional demeanor
while you are livid. You are
becoming cold blooded calling
machine. Infrared and Thermos
won't be able to detect you!
Imagine and Improvise
There will come a time when all
the extra hours won't complement
your lifestyle. After three
months you should see a
significant increase in your
leads and your closes. After
fattening your telesales
pipeline it is time to wind it
down.
When you slow the tempo it is
time to substitute quantity for
quality. You will have to use
your imagination and
improvisational skills to
accomplish this trick. For
example:
Call your next potential
customer before you leave at
night and then hang up! So when
you come through the doors in
the morning all you have to do
is hit redial. That's 25 extra
calls a month.
Take a list of 20 people with
for the road. Also bring a tape
recorder. As soon as you hit the
road use your voice activated
caller to start prospecting.
These are still prospecting
calls so they shouldn't be too
in depth. You can record any
information and remain
hands-free. Another 400 calls a
month.
Cut your lunches shorter and
work on better scripts and more
effective rebuttals and you can
go from 4000 additional calls a
month to 1000 without working
any more hours than before your
"Telesales Killing Spree".
Heed this advice and happy
hunting!
Source: Curtis
Dilworth