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Obtaining reliable telesales marketing leads is the name of the game when it comes to launching a successful telesales campaign. Without good qualified telesales leads, you won't be calling people that will want your product and the chances of making a sale would be tough. And possibly your telesales campaign budget will disappear before the necessary telesales are generated, and your telesales campaign will see its last days and you will be finding other ways to make some money. This should not be the case. Telesales is one of the better ways for part timers or those needing to supplement their income to make some spare cash on the side.
Just by working about one or two hours a day, anyone can earn a decent amount of money to offset some of their spending. Some of us are doing telesales full time, from home and earning an income that is more than sufficient. While it's not a secret that to any successful sale you need a lead, it is sort of a skill on how people go about finding these leads in the first place. Many telesales representatives waste hours, days and even weeks of their precious time trying to piece together a list of contacts that they can work on to build a good number of leads and get initial responses to the product or service that they are trying to sell. This is integral to the selling process as through consumer education, strategies and pitches will be refined to the point of perfection.
It is more of a 2.0 phenomenon when it comes to successful selling - you need to fully understand your product before you can make any headway whatsoever and to do so, you need consumer feedback. Many major corporations often use initial focus groups and surveys to find out opinions on upcoming products and refine issues like design and ergonomics before they go full fledged into the market. This is the stepping-stone of any marketing campaign and you need to be able to get your hands on a highly targeted list from the very start of it all. Why? This is because through a targeted list, you will have a market that will, in the very least, consider your product for purchase.
Then, from there, this is where the initial feedback will come from and you can assess whether or not the product sells itself. Remember, you and your pitch are just secondary "fluff" to the product. The product must wow the consumer or at least fill a need. You are the walking literature and the Q&A handbook for this product. In the end of it all, marketing maxims are true and the product must sell itself. The market must have a predisposition to buy the product. Without them, then you have an uphill climb towards the all important sale. This is how you obtain reliable telesales leads.
Everything else after, the phone conversations, the pitches, the sale itself, are just natural follow-ups to the foundations that you have already built with a quality list and a quality product.
Source: Chris Burns link