Telemarketing and Telesales,
although two very separate
entities, are quite commonly
confused. Whilst Telemarketing
and Telesales each require a
different set of skills and
qualities, they also have lots
in common, and can very often be
linked in lots of ways.
Basically Telemarketing services
are used to promote product
awareness, and generate interest
in a product or service.
Telesales, on the other hand, is
used to sell a particular
product or service.
Telemarketing as a service, can
include many different aspects;
from appointment and lead
generation, to a simple and
professional company, product,
or service introduction.
Telemarketing is best used to
raise company profiles and
generate interest in a product
or service. Very often the
results from a good
telemarketing campaign can
create lots of valuable sales
opportunities.
Telesales is a service which is
a direct sale of a product or
service, where as the
telemarketer will make the
appointment the Telesales team
will then follow up and close
the sale.
Telemarketing requires a very
good level of people skills, and
a very good, experienced
Telemarketer will be able to
drive a campaign in a confident,
persistent, and professional
manner without sounding sales
driven.
The main function of a
Telemarketer is to build up a
solid relationship with the
client, and providing that the
foundations have been built
correctly by the telemarketing
team, they can prove to be
priceless to the sales team.
Very often Telemarketing and
Telesales are conducted by the
same company, which in most
cases proves to be very
successful. All of the
administration and communication
is completed in house which
makes for a very tidy and
professional job.
Any target driven sales campaign
will benefit from the skills of
Telemarketing or Telesales
professionals, and both
professions have often resulted
in an expanded company profile,
and more importantly expanded
company profits.
Often being the very first
representative of a company, it
is essential that you choose the
correct telemarketer to
represent you company in the way
you wish, and we all are well
aware that first impressions and
client confidence are the best
foundations for lasting business
partnerships.
Source: Julie
Davies
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