No matter how careful we are in
safekeeping valuable and
confidential business data,
accidents do happen. Computer
and server shut downs can occur
either due to man-made incidents
or natural causes. To counteract
the unanticipated and account
for the unavoidable, many
businesses are being frugal
about data security and use
business continuity solutions to
keep their operations up and
running even in emergency
situations.
Safekeeping and backing up
business data are crucial and
several organizations are
implementing disaster recovery
programs to prepare for possible
computer, server or workplace
shutdown as the outcome of a
calamity or an accident.
Experts have forecasted that the
international market for
disaster recovery solutions will
rise to about $40 billion in the
next five years. This is the
reason why many disaster
recovery products and services
are being offered today by
thousands of IT technology
companies. However, with stiffer
competition in the high-tech
sector, a lot of IT businesses
and managed service providers
are faced with the challenge of
generating disaster recovery
solutions sales leads.
Choosing and implementing the
right marketing method to obtain
sales leads can take
considerable amount of time and
resources not only in the IT
sector, but in other industries
as well. One other thing is that
many IT businesses neglect
marketing and forget that it is
an essential business activity
that they must give proper
attention to. Since most
technology businesses are
founded by technologists,
consultants and engineers, there
is limited or very little
know-how from leaders and
executives when it comes to
efficiently marketing IT
solutions like disaster
recovery. Furthermore, the mere
mention of "sales" and
"marketing" usually puts off
most IT professionals.
Fortunately, IT business owners
and leaders who have little or
no inclination to carry out
critical marketing projects can
now breathe a sigh of relief. IT
sales lead generation and
appointment setting campaigns
can be launched faster and
easier with help from IT
telesales companies. Whether you
are trying to generate leads for
data back-up products and
services or trying to market
enterprise disaster recovery
solutions to top-level CIOs,
professional IT telesales
representatives can provide you
the help that you need.
Reputable IT telesales firms
employ technology sales lead
specialists who have the
experience and the right skill
set for calling and speaking
with key decision-makers in the
high-tech industry. These
IT-focused telephone lead
generators have the marketing
smarts as well as a broad
understanding of the IT
business. They can help your
company drive IT telesales
opportunities globally and fill
your sales pipeline with
better-qualified disaster
recovery sales leads.
Letting the professionals manage
and carry out the lead
generation task is not only a
smart decision, but is also
practical choice. Choosing to
hire an IT telesales lead
generation firm can be
advantageous to all size
technology businesses,
especially for start-up or small
technology service providers
that probably have limited
marketing resources to implement
an extensive lead generation
campaign. Instead of spending a
considerable amount of time and
money on training your IT people
to advertise and sell your
services or products, you gain
instant accessibility to the
telesales firm's resources such
as databases and telephone
marketers. Moreover, IT
telesales offers the flexibility
and scalability for you to
develop the most appropriate
cold calling and prospecting
program for your solution.
With so many technology and
managed services telesales
companies available everywhere,
it is very important to weigh
your options carefully.
Do your homework on researching
your telesales choices and
narrow down your candidates
based on their telesales
reputation, references,
experience and scope of
services.
Source: Mathew
Harman
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