Telesales is widely used all
over the world as an effective
method for generating leads and
making sales. Being a small
scale real estate business or
professional, you've got a
couple of options like
telesales, email marketing or
web marketing to promote your
services. You can choose one or
more from these relatively
inexpensive mediums; telesales
happens to be the one with the
best success rate. A telesales
representative's job is to call
prospective customers and entice
them to buy some particular
product/service from you. Known
as a very cost-effective method,
telesales is often denounced by
the general public who consider
it to be a disturbance (and
rightfully so). That doesn't
mean that telesales in all of
its forms is unethical, all you
need to do is to avoid calling
at inappropriate times and make
sure that the number you are
going to call, is not on "Do not
call" list. You can use
telesales for various purposes
in your real estate business,
for example generating leads or
making sales during outbound or
inbound calls.
Good thing about telesales is
that you can do it from the
comfort of your house as well.
Getting your hands on customer's
list and their contact numbers
is often the trickiest part,
because you cannot use telephone
directories. Calling a random
number and inquiring if they
need the services of a real
estate agent or attorney is not
going to fetch any result. As an
alternate option, you can
acquire a list of customers from
another business which is
somehow related to your
business. Otherwise you can get
these numbers from property
portals where interested buyers
or sellers often leave their
contact details along with their
requirements.
Calling your customers and
convincing them over phone is
not easy, you should start from
defining your telesales goals.
In most cases, you should be
content with fixing a meeting
with the clients because it's
not possible to finalize the
sale of a property over phone.
Even though it's good to have a
written sales pitch but don't
rely solely on the sales pitch
because in most cases the
customers will just slam the
phone down in case you start
narrating your sales pitch like
a robot. It's always good to
have some information about the
person you are going to talk to,
if you are getting the numbers
from a property portal, you must
read a little about their
requirements before making a
call.
Source: William
King
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